How Much Money Do Sponsors Pay Youtubers

How umpteen multiplication have you been watching YouTube and heard, "This video is sponsored by Nord VPN?"

Where are YouTubers determination these post partnerships? More importantly, how much are they making you said it do they sign? Permit's find out!

How To Find YouTube Sponsors

1) Outreach

As of 2022, the YouTube sponsorship market isn't fully senesce. Meaning there isn't a centralized hub with a lean of all brands volitional to partner with your channel. Your best bet will exist to reach bent companies in your niche severally.

Where do you observe them? I would start with the companies you've already seen sponsoring YouTube content as we roll in the hay they do this type of affair. I'm careful we've all seen videos that are brought to you aside the following companies.

NordVPN
SkillShare
Dollar Shave Guild
SeatGeek
Chromatic
Audible

Google "Company Name + YouTube Partnership" and you should beryllium able to find a link siamese to the ones above where you can pitch your YouTube channel to these sponsors.

Remember to bring your "A" game and pitch yourself to these companies. They motive to understand what you can act up for them to accept you.

2) Grow Your Channel (The Sponsors Will Refer You)

This ISN't rattling inspiring for those of you looking to be pro-combat-ready. But, if your channel gets large plenty, sponsors testament begin to reach out. Not only is this less sour, just it gives you leverage in the pricing negotiations.

3) Influencer Marketing Services

There is an e'er-growing number of influencer marketing companies that try to match influencers with sponsors.

Famebit was the most well-known, until information technology was purchased by YouTube in 2022, and and so shut down and rebranded as YouTube BrandConnect in 2022.

You'd think that YouTube integration this into their platform would stand for they're the only option. But, there are dozens of companies popping up in this space. Here are just a a few (there are many more).

YouTube Brand Connect
FullScreen (Acquired Reelio in 2022)
Grapevine Logic
Tap Influence
CreatorIQ

4) YouTube Multi-Transport Network (MCN)

These are typically 3rd parties that testament help you monetize your channel in exchange for a revenue split.

I extremely advise against signing with one of these networks. Business partners are a bad idea. These networks pretend you ratify a lawfully costive contract where they're entitled to a portion of revenue. It's non quite a business partnership, but if you find yourself signing legal documents guaranteeing a revenue split, you might also be acquiring married.

Annul MCN's unless you really know what you're getting into with every the legal paperwork. And even then, debar MCN's. Their business model is to pay many channels sufficient rates when they're small then run down the ones that creep the coals.

5) Assort Marketing

I already have a post on how to do consort marketing. YouTube can be an excellent place for small channels to make a set of money promoting associate links. Withal, you came Here for how to arrive sponsorships, not affiliate links. So let's move on.

How Much YouTube Sponsors Pay

There is no definitive answer to this question equally it's same much a negotiation. That said, let's try to give you a pectinate idea of what you can expect to vex postpaid from sponsorships.

One option is to use a service the likes of Social Blue Book, which attempts to give you a evaluation. But, I think you're finer off learning how this works and doing the math yourself.

There are two grassroots types of promotion out there for YouTube that pay very otherwise. Sponsored Mentions and Fully Co-ed videos.

Fully Integrated Videos

This is where you do an smooth picture that's really more of a commercial for the stigmatize than your usual content.

An example is if you've got a YouTube channel about audio gear mechanism and review a microphone. Or an archery channel, and you discuss a ad hoc brand of bow down and arrow.

Many YouTubers are happy to do product reviews for the affiliate commissions or for a free product. Keep in mind that you should constitute able to charge significantly more (mean 5x-10x more) than a sponsored show for these types of videos.

If you would own charged $1,000 for a sponsored read, you should now be charging up to $10,000 for a fully unsegregated video. Understand wherefore you shouldn't do this free of charge merchandise?

Why Would Sponsors Pay much?

For creators, it's obvious wherefore you would prefer to work with Sponsors. YouTube ads sole pay $2-$8 per 1000 views, and sponsors volition usually pay a $20 to $30 RPM.

Wherefore would sponsors bear 10x as much for a reverberant read vs. merely purchasing ads on your channel? Thither are two primary reasons.

YouTube keeps 45% of the ad revenue. So running ads on your television channel isn't as chintzy arsenic IT appears.
You endorsing the merchandise leads to importantly high conversion rates.

It's that 2nd point you really pauperization to understand. Check out the graph below. Take the profit you'd make on a $10 product as the conversion rates increase.

As you tin see, the spiritual rebirth pace has a more than significant effect on the bum line than ad costs. That's where you descend in. Consumers ignore ads, while influencers convince at incredibly high rates. This is why brands are willing to pay significantly much they do for ads when they partner with you.

How To Pitch Your Channel To Brands

OK, so you've base some brands you want to approach and have a rough idea of what they should be paying you. Like a sho how do you pitch them on your channel and get them to agree to pay you?

Well, we jazz that brands will wish the following selective information.

Where to find your line.
Why your audience matches their product.
Average video views on hold up 30-60 days videos.
Average watch time/percent at the end of the video.
Contributor Counts.
Hearing Demographics (Sexuality, Age, Geography).
The approaching telecasting topics that you would like the brand to sponsor.
How Often Money You Want (though I suggest going this sour and negotiating later).

Okeh got all that? It's a stack of info, and people hate recital. So I suggest putting it all in one easy to digest infographic and sending that to the trade name. It makes it soft for them to see if you're a good outfit, and they'rhenium likely to orbit in reply exterior to you with a yes if you fit out the visibility!

This maybe isn't the best example. But it should consecrate you an melodic theme of what you require to create. Just a 1-page graphic resume for your brand, highlighting relevant stats.

Pot Diminished Channels Beget YouTube Sponsorships or Brand Deals?

Believably not.

It depends connected how we define a small channel and how large the brand is. An incredibly small brand might be willing to crop with an incredibly small channel if the niche matched clean decent.

However, we've measured how a lot brands will fund you per thousand visitors. If your videos aren't getting at least few thousand views per video, you're a rounding error to any knock-down brand. It costs Sir Thomas More money for the brand to mass with your customer service requests than it does to pay for ads on your distribution channel. They won't make with you.

If you harbor't even gotten the 4,000 hours of watch sentence and 1,000 YouTube subscribers needed for YouTube ads conscionable yet, then it's way too early for you to be thinking about brand deals.

Just practice your craft, brand even meliorate substance, and you'll start out there!

Thanks for recitation! And if you're curious, I also created guides connected how to contract TikTok Sponsors, Podcast Sponsors, Blog Sponsors, Instagram Sponsors, and Twitch Sponsors. I recommend checking those out if you're curious how the rates for those platforms comparability to this one.